Brain Drain

Ever been envious of those people who seem to be able to do everything at once?  Those, multitaskers, if you will?  Fear not, fellow deviants, for psychology once again comes to the rescue of those more intelligent, yet decidedly less popular.

You see, as it turns out, those who multi-task frequently are actually causing irreparable damage to their prefrontal cortex!  This leads to difficulty deciding what stimuli are relevant, and which are irrelevant.  In fact, prolonged multitasking actually makes one WORSE at multitasking, when it comes down to it.

So please, encourage those self-righteous, namby-pamby do-it-alls to keep up the good work.  Soon enough, they'll come crawling to a psychologist with their mind in shambles, and we'll make bank.

For more information, try Stanford Study or How to Multitask